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Ubyon

Identity-first access for the modern workforce.

Company
Ubyon
Dates
2/15/2021 - 1/1/1970
Keywords
Product Design
Customer Research
Visual Design
Identity-first access for the modern workforce.

Overview

With applications and data in private and public clouds or spread across multiple SaaS applications, enterprises struggle to keep sensitive information private while giving employees access to critical resources and data required for running a business. Ubyon normalizes identity and manages access, empowering admins to:

  • Discover and label new resources across their enterprise.
  • Automate and govern access for both employees and compute resources.
  • De-risk and comply with mandated audits and legal requirements.

Involvement

Ubyon is a 1.0 product, built from the ground up. Hired four months after incorporating as their head of design, I had to create the product experience for a hardware device, client software, and administrative UX.

  • Discovery: Participated in sales calls with customers to understand their security needs and share product concepts.
  • Design systems for brand and product: As a team of one, first design hire, I bootstrapped a design and brand system.
  • Product design across multiple touchpoints: Designed UX for security admins and employees across the web, native Windows, and macOS. Created renderings and physical mockups for a proposed hardware device used by the mechanical engineering team.
  • Built up a marketing tech stack: Took leadership to select and implement a marketing stack using Hubspot, Salesforce, LinkedIn, YouTube, Google Analytics, and Vercel. Designed and implemented 95% of the marketing tech stack so engineering could focus on product front-end tasks. Worked with product and quality assurance/support to create LinkedIn posts and YouTube videos.

Examples

Ubyon Brand Book

Ubyon Brand Book

I've worked on branding systems at agencies and internally at companies like Netscape, Adobe, and Google, and I’ve also managed external vendors to do the same. Based on those experiences, I developed this system.

Initially, I explored several concepts around networking: fabrics, security, and magic. I decided on this shield shape that resembles the first letter in the company—U. We added the loop which suggests not only a friendly user experience but a connection between two points—between a user and a resource.

The brand system was constructed and shared in Figma. These examples show:

  • Logo anatomy: distinguish between the symbol, the logotype and the complete logo.
  • Size and cobranding recommendations
  • Typography. Maax, a custom font by GT Type was used in-product and for the marketing site.
  • An icon style guide.
  • Branded backgrounds for presentation end screens.
  • Applications to t-shirts and other collateral/schwag.

Ubyon Admin Console

Ubyon Admin Console

The admin console provides admins a single pane of glass to:

  • see important KPIs regarding health, risk, and usage
  • visualize and remediate what a user or a compute resource has access to and their permissions
  • monitor activity to critical resources
  • review and approve access request
  • write and automate access policies for secure, just-in-time access
  • create access reviews for compliance

Ubyon Marketing Collateral

Ubyon Marketing Collateral

Working closely with the head of product and CEO, I led the following marketing initiatives:

  • Marketing website: I designed and built the Next.js/Vercel-hosted website from the ground up. I also conceptualized content with the head of product. Worked with a Salesforce consultant and one engineer to have our contact form populate leads in Salesforce.
  • LinkedIn: I set up the company's LinkedIn profile and created posts using video and images.
  • Overview video: I created several videos that served as an introduction to Ubyon.
  • Slide presentations: I helped with slides for customer, partner, and investor meetings.

Ubyon Secure Client

Ubyon Secure Client

The Ubyon Secure Client (or Link) provides secure connectivity and could automatically grant resource access through policies. It also displayed digital experience and network health.

It was further simplified to a macOS menubar or Windows taskbar app and it provides developers SSH or Kubernetes access.

Besides designing the UX in Figma, I also implemented a functional SwiftUI prototype using mock data for the macOS native version.

Ubyon Hardware Protoypes

Ubyon Hardware Protoypes

Hardware that could give employees rock-solid wifi and cellular connectivity and industrial-grade security was an early focus. Internally, we called it the "puck." These renders show explorations and eventual renderings (top-right corner) for an early functional prototype based on an RPi compute module with a custom carrier board. Long-supply chains and resistance to additional hardware had us focus on software only solutions.

Considerations:

  • Size and portability: should it be minimal, or larger to support a small remote workgroup?
  • Functionality: wifi only or include 5G connectivity, embed a headless, hardened browser in the device to run compute functions.
  • Display: addressable LED, or no display: give status or rely on software UX
  • Physical button: switch or fingerprint recognition to turn on or off.